Our strategy
not just football.
As a trusted organisation with deep roots in local communities, we understand both the opportunities and challenges facing people across the region. Our ‘Not Just Football’ strategy sets out how we will build on our proven track record, harnessing the power of Derby County Football Club.
Guided by four key priorities, our strategy focuses on:
- Building community pride – Fostering communities that people are proud of and actively engaged in.
- Optimising life chances – Raising aspirations, building resilience and positively influencing future prospects for people.
- Supporting good health and wellbeing – Helping people to live longer, healthier, happier lives.
- Developing more active communities – Supporting people of all ages to move more.
“Our 2026-2031 strategy builds on our strong foundations and sets out an ambitious vision for the future. Developed through extensive consultation with participants, staff, trustees, partners and stakeholders, our strategy reflects the needs of our communities and the opportunities ahead. It outlines how we will strengthen and expand our impact. One thing that remains a firm message throughout is; Derby County Community Trust is Not Just Football.”
Paul Newman, Chief Executive Officer
